Sundays

Sundays is a Canadian furniture brand designed around the feeling of home — the ease, warmth, and unhurried quality of a Sunday that never quite ends.

As copy director on this campaign, I developed the full narrative direction for Sundays' bestsellers campaign launch: campaign tagline, launch email, homepage hero, retail window executions, organic and paid social copy, and a library of script prompts for talent-led video content. The campaign is built around a single, resonant idea: Home should feel like Sunday — with a flexible graphic device ("Sundays feel like ______") designed to extend the campaign across channels and invite audience participation.

Marketing Direction: CHARLOTTE ELLAN. Creative Direction: BRE MUSGROVE. Copy Direction: STEVIE WILSON.