The story is the strategy.
Stevie Wilson is a brand and editorial executive leading positioning, creative direction, and teams across premium fashion, beauty, skincare, and wellness.
SELECTED WORK-
![Commune]()
Commune
Built brand voice, editorial, and CRM systems during a period of 62% YoY conversion growth and a tripling of monthly revenue.
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Formula Fig
Executive-team brand and content leadership across Vancouver, Toronto, and LA during 40% YoY sales growth.
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![Two women holding hands and smiling at each other outdoors with rocky landscape in the background, one wearing a white dress, the other in a beige coat and dress.]()
Banana Republic
Co-authored global positioning and co-led a 50-person creative organization through the brand’s repositioning.
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Moe's Home Collection
Voice and copy for Moe's Fall/Winter 2026 lookbook and web refresh.
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![A woman in sportswear, including a purple puffer vest, pink long-sleeve shirt, and gray jacket, poses outdoors against a clear sky, with a mountainous landscape in the background.]()
lululemon
Messaging and strategy for the Roksanda x lululemon collaboration and International Day of Yoga.
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Article
Brand platform, customer strategy, and content leadership for the DTC home furnishings company.
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ARITZIA
Copywriting and narrative strategy for The Super Puff, Denim Forum, and seasonal campaigns.
