The story is the strategy.
Stevie Wilson leads brand and editorial in premium fashion, beauty and wellness. Sixteen years building the voice, story and teams behind lululemon, ARITZIA, Banana Republic, and Formula Fig.
SELECTED WORK-
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Moe's Home Collection
Voice and copy for Moe's Fall/Winter 2026 lookbook and web refresh.
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![Two women holding hands and smiling at each other outdoors with rocky landscape in the background, one wearing a white dress, the other in a beige coat and dress.]()
Banana Republic
Voice and narrative architecture for a global repositioning; 50-person creative org.
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Formula Fig
Brand content and editorial direction through a period of 40% YoY growth.
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![Commune]()
Commune
Brand voice and content systems that drove +62% conversion and 3× revenue, with no paid acquisition.
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![A woman in sportswear, including a purple puffer vest, pink long-sleeve shirt, and gray jacket, poses outdoors against a clear sky, with a mountainous landscape in the background.]()
lululemon
Messaging and strategy for the Roksanda x lululemon collaboration and International Day of Yoga.
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Article
Brand platform, customer strategy, and content leadership for the DTC home furnishings company.
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ARITZIA
Copywriting and narrative strategy for The Super Puff, Denim Forum, and seasonal campaigns.
