ARITZIA

As a senior writer and lead on the brand’s global creative services team, I developed copywriting to support marketing, product descriptions, and more for the Everyday Luxury™ brand. My proudest projects are the launch of their Super Puff and Denim Forum brands.

A woman wearing a black t-shirt with the text "We make a great pair" in gray lettering standing against a plain background.
Pink poster with bold black text reading "DENIM FORUM," featuring a subtitle "ICONIC INSPIRATION, COMMITTED TO PERFECTION, FEELS RIGHT, LOOKS AMAZING," and a footer "THIS IS DENIM FORUM."
Person holding a beige tote bag with a quote reading 'If Aritzia served brunch I would literally never leave.'
A woman in a black hoodie with the words 'Max Volume' written across the image, and a shopping mall entrance with a store called 'Couture' inside.
Black and white photo of a woman wearing a leather jacket, jeans, and ankle boots, sitting on a tall stool in a photography studio with a large backdrop. To the right, promotional text for the leather collection highlights Sheepskin leather and online availability.
Person browsing an online fashion store on a MacBook Pro laptop.
Fashion advertisement for denim clothing featuring a woman in various denim outfits and text stating "Coming Soon, Iconic Inspiration, Committed to Perfection, Feels Right, Looks Amazing, This is Denim Forum".
Two glass spheres, one clear with the words "Stop Guessing" and one black with the same words, positioned on black bases, with a black card on top of the clear sphere
Screenshots of four mobile fashion websites showcasing various women’s clothing, including dresses, tops, and accessories, with models in different poses and styling.
Collage of women in various poses, wearing casual and loungewear, with text overlays such as 'The Group BABATON', 'She has a quiet confidence', 'She prefers when things are slightly undone', and 'She sees the beauty in the details'.
Two promotional flyers on a dark surface, advertising new arrivals and sneaker peeks from Azizia, featuring images of two women in casual attire, one with red hair and the other with dark hair.
Two digital displays: the left shows a white background with black text promoting BABATON fabrics for work, home, travel, leisure; the right displays a photograph of a black panther in rocky terrain with an inspirational quote about creating and seeking possibilities.