Formula Fig

Formula Fig is a technology-led skincare clinic rooted in the notion of empowering skin confidence. Part experiential treatment destination, part community hub, and part industry-leading retailer, Fig has locations in Los Angeles, Vancouver, and Toronto.

I have worked with Formula Fig since the brand’s inception, developing their positioning, TOV, and messaging, omnichannel launch materials, and later joined the team as Sr. Director of Brand Content. In this role, I led the strategic development of the Formula Fig brand and built and socialized the tools and resources to amplify their stories across all channels and consumer touchpoints I reported to and worked closely with the CEO to create and implement strategies for amplifying customer acquisition, retention, and growth of the brand globally.

Copy and Content Director: Stevie Wilson
Creative Director: JJ Walsh
Art Directors: Tyler Quarles, Cora Yiu
Photographer: Steph Martyniuk, Kiara Schwartz