AromaTech

Delivered a comprehensive brand transformation for AromaTech, a luxury home fragrance and scent diffusion company, defining its brand architecture, hierarchy, and market positioning to clarify differentiation and growth potential. Developed a refined verbal identity, including tone of voice, key messaging frameworks, and storytelling guidelines to ensure consistency across campaigns, social, and marketing channels. Crafted content strategy and messaging pillars to elevate the brand narrative, along with educational copy and product page content to enhance the customer experience and support conversions.

• Brand Architecture & Positioning

• Brand Identity (Verbal)

• Messaging and Content Strategy

• Product Education and PDPs