Commune

Somerset

2025

A self-care brand built on community, togetherness, and a commitment to natural ingredients and ancient herb-lore. As Head of Content, I partner with Commune’s founders to lead the brand’s positioning, messaging strategy, campaign development, and all ongoing brand efforts. I developed press kits and launch campaigns, wrote all website copy, and conceptualized the brand’s tagline and mantra: “Nature is our reprieve.”

I continue to drive the brand’s creative direction across digital and print, overseeing marketing content, social strategy, and copywriting to ensure consistency, clarity, and alignment with Commune’s vision.

Commune was recognized with the Positive Impact award at The Business of Beauty Global Awards 2025, celebrating brands driving creative innovation and meaningful industry impact.


Creative Direction: REMI PARINGAUX. Copy and Brand Director: STEVIE WILSON. Photo/Art Director: JASPER VAN DEN BOSH. Graphic Design: BIANKA HORVATH. Photographer: SAM LUKE WALTON

As seen in Beauty Magazine UK, Cosmetics Business, Wallpaper Mag, Harrods, and Conde Nast Traveller

  • A person holding an open black box containing four tubes of skincare products labeled 'COMMUNITY' with decorative arch designs on the labels.

  • A person with dark skin and a red sleeve holds a bottle of lotion or body cream with a black pump. The bottle has decorative text and design, and the background is blurred. The overlay text reads "GIFTING WITH CARE. Share scents that awaken both body and soul. Crafted from nature's bounty, each gift carries a touch of tradition, thoughtfulness, and care for those you hold dear."

  • Mosaic sidewalk with the text 'NATURE IS OUR REFUGE'

  • Collection of skincare products including hand wash, shower cream, and conditioner bottles, along with a box and small tube, on a reflective surface with low lighting.