Commune

A self-care brand forged through a sense of community and togetherness, with a commitment to natural ingredients and ancient herb-lore.

In partnership with Commune’s founders, I developed the brand’s positioning, messaging strategy, press kits, launch campaigns, and wrote all website copy. Additionally, I conceptualized the brand’s tagline + mantra: “Nature is our reprieve.” I currently support Commune on an ongoing basis as a consultant for messaging strategy, marketing content and social strategy, as well as digital and print copywriting.

Creative Direction: REMI PARINGAUX. Copy and Brand Director: STEVIE WILSON. Photo/Art Director: JASPER VAN DEN BOSH. Graphic Design: BIANKA HORVATH. Photographer: SAM LUKE WALTON

As seen in Beauty Magazine UK, Cosmetics Business, Wallpaper Mag, Harrods, and Conde Nast Traveller

Close-up of a person's hand holding a small flower with a blurred background, website homepage with navigation menu, logo, and text 'Welcome to Commune'.
Screenshots of a website called Commune showcasing products like body and hair sets, hand creams, accessories, and a collection of people in white outfits running outdoors at sunset.
A storefront with a black facade labeled 'COMMUNE,' featuring large windows displaying shelves of products inside, with a brick building exterior.
Open book showing a landscape photograph of two people walking on a hillside with rolling green hills and mountains in the distance, next to a page with a poem about nature.
Open book with text on the left page titled 'Balance in Nature' and a photograph of a field with yellow flowers and green trees in the background on the right page.
Open magazine with photos of a woman in a teal sweater, two people in a field at sunset, and someone’s feet in the grass, along with text about a brand focused on natural formulations and community sharing.
Black and white candles and boxes with geometric and text designs, some labeled 'COMMUNE' and 'NYMPHAEA NOX'.
Magazine page featuring an image of a large historic building with trees in the foreground, accompanied by text and an illustrated product bottle on the right.
A woman holding a large beige bottle with black design and text, smiling and looking through the opening of the bottle.

Photo Credit Above: Ianthe Butt at Condé Nast

A photo of a gold-colored reusable bottle designed to resemble a shampoo bottle, with a black pump dispenser attached to the top, placed horizontally against a white background. The bottle features architectural and decorative line art, with the words 'SHAMPOO' and 'MUNE' visible.
Three smartphones displaying different e-commerce websites showcasing gift boxes, skincare products, and luxury items with a holiday and gifting theme.
iPhone displaying a webpage with an image of multiple hands joined together, forming a circle against a blue sky background.
Collection of eco-friendly, durable lifestyle products including shopping bags, perfume bottles, candles, and packaging boxes with minimalist black and white designs and branded with 'Communne.'