Banana Republic x Peter Do

Emerging at the intersection of utility design and modern, architectural tailoring, this exclusive capsule blends iconic Banana Republic pieces with Peter Do’s refined detailing and signature design codes. I led copy direction for the campaign and product education, ensuring the brand narrative translated seamlessly across the website and in-store signage. Collaborating closely with Creative Director Melissa Laux and Peter Do, I shaped messaging that elevated the collection’s design story while guiding customers through both digital and physical touchpoints.

Creative Direction: MELISSA LAUX. Editorial Director: STEVIE WILSON. Graphic Design: PAULO TONN. Video: PHILIPP PAULUS