Two women sit on a large rock with a backdrop of smaller rocks and sand, wearing beige and brown clothing, looking directly at the camera with serious expressions.

Banana Republic x Peter Do

San Francisco

2024

Emerging at the intersection of utility design and modern architectural tailoring, this exclusive capsule blended iconic Banana Republic pieces with Peter Do's refined detailing and signature design codes. I led copy direction for the campaign and product education, ensuring the brand narrative translated seamlessly across the website and in-store signage.

Collaborating closely with Creative Director Melissa Laux and Peter Do himself, I shaped messaging that elevated the collection's design story while guiding customers through both digital and physical touchpoints — bringing two distinct design sensibilities into a single, considered brand moment.

Creative Direction: MELISSA LAUX. Editorial Director: STEVIE WILSON. Graphic Design: PAULO TONN. Video: PHILIPP PAULUS

  • Two women wearing white button-up shirts with chest pockets and black high-waisted pants, standing close together indoors.

  • White Peter Do shopping bag with black handles hanging on the wall, featuring a black strap with a metal ring and the brand's logo.

  • A white tag with black text reading 'PETER DO' and a small logo, attached to a dark fabric garment.