Fractional and Project-Based Engagements

How I Work

  • Embedded with your team in Slack, weekly creative approval, quarterly planning. For founders who need an executive-level brand operator to lead the function until you're ready to hire one full-time.

    Please contact for rates.

  • Defined scope, deliverables, and handoff. Brand repositioning, voice systems, messaging architecture, or a specific launch.

    Please contact for rates.

  • Brand strategy, positioning, messaging, voice and editorial systems, content strategy, and integrated campaign direction.

  • Photoshoots, visual art direction, or primary customer research. I partner with specialists for those.

Get In Touch
Get In Touch
  • A close-up of two sleeping bags, one orange and one dark red, with digital patterned straps. There is a maroon card with yellow text reading 'ROKSANDA' and 'lululemon' placed on the fabric. The background includes dark fabric and a black material.
  • A bottle of tomato leaf aroma and essential oil blend positioned in front of a large tomato and some scattered flower petals and blueberries on a white surface.
  • A person holding a beige soap dispenser with a black pump, featuring intricate black line art and the word 'COMMUNE' on the front, outdoors with trees and sky in the background.
  • Close-up of a menu board for a facial treatment spa, with a dark beverage with a straw on a green table in the foreground.
  • Magazine titled 'Come Home to the World' featuring a plush armchair with a beaded necklace on it, placed on a cane and metal framed chair, with shadows of a patterned object on the floor.
  • Close-up photo of white sheets of paper with green printed text, including phrases like 'FORMULA FIG,' 'Give a fig,' and a message about community and thank you for giving a fig.
  • Three smartphones displaying a cosmetics online store with holiday-themed designs, including gift sets, products, and promotional banners.
  • Sketch of a model in a layered outfit with handwritten annotations and photos of the actual outfit, including pants and sneakers.

Brand, Editorial, and Creative Leadership

I work with founders and executive teams to translate vision into operational strategy. From narrative frameworks to content ecosystems, creative systems to integrated campaigns — bringing the clarity, cohesion, and scale required for long-term growth.

Let’s connect → hello@steviewilson.ca

    • Whitespace research & competitive mapping

    • Market orientation analysis

    • Brand storytelling pillars & messaging framework

    • Positioning strategy for new launches or repositioning

    • Leadership support for creative and brand functions

    • Organizational design & team structure guidance

    • Mentorship frameworks for senior and emerging talent

    • Scalable processes, templates, and playbooks to enable high-performance

    • Brand and marketing audit for alignment and impact

    • Strategic recommendations across brand, content, and campaigns

    • Guidance on channel prioritization and audience engagement

    • Executive-level partnership to align creative vision with business goals

    • Voice archetype and tone-ladder frameworks

    • Key messaging patterns, approved vocabulary, and brand grammar

    • Guidelines for consistency across all channels (web, email, social, ads)

    • Strategic direction for voice in campaigns, product launches, and content

    • Campaign brief development and strategic messaging direction

    • Voice architecture for product launches and brand moments

    • High-stakes brand and copy systems for new ventures and rebrands

    • Strategic copywriting led by 16+ years of brand experience

    • Content ecosystem audit & gap analysis

    • Audience segmentation, journey mapping, and messaging pillars

    • Editorial calendar strategy and content mix recommendations

    • Team workflows, governance, and performance measurement frameworks

    • Assessment and optimization of creative operations

    • Systems and infrastructure to scale creative output efficiently

    • Tools and processes for cross-functional collaboration

    • Executive-level guidance for operational clarity and alignment

    • Campaign strategy and planning across product, brand, and marketing initiatives

    • Coordination of creative, media, and content strategies to maximize impact

    • Oversight of execution while maintaining strategic alignment

    • Measurement frameworks linking campaigns to business outcomes

Black logo with the word 'Arizona' written in large, stylized gray letters.
The word 'COSMIC' in black letters overlaid with a black skull outline
Lululemon logo with a circular emblem and the brand name in black text.
Logo with a black background and gray text reading 'Formula FIG'.
Black logo with a curved line and small circle, text reads "BANANA REPUBLIC"
The image features the word "ARTICE" in bold black letters on a white background, with some branches and leaves overlaying the top and bottom of the text.
A person with dark skin and long curly hair holding a beige reusable water bottle with black text and intricate design, wearing a white shirt.

Approach & Philosophy

Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.

Big vision requires operational rigor.

Clear frameworks and structured processes allow ideas to land, scale, and stand the test of time. (Better still if they’re color-coded.)

Systems make strategy real.

I believe creative intuition is just as important as analytical focus. The best decisions come from balancing taste with evidence.

Insight and instinct work together.

  • "Love working with Stevie. Easy to communicate with, inspiring, and efficient. Everything you need for developing a brand."

    Sam Miles
    Founder, Somerset Moss

  • "Stevie has a rare and valuable combination of skills: a solid strategic and creative messaging background and a natural knack for crafting and defining a well-developed brand voice. She is a mathematician when it comes to language and applies a thoughtfulness to her process."

    Emma Nelson
    Editorial Lead, BR Home

  • "Stevie's strategic creative work was always impressive, managing to combine creative storytelling with commercial business objectives. Her work on Article’s brand positioning was particularly important and led to increased clarification in both our creative and marketing."

    Daniel Mew
    Director of Marketing, Article