A woman with curly hair lying on her side on a bed, wearing a black sleeveless top and black pants, with cream-colored bedding and a beige backdrop.

BR Classics

San Francisco

2023

The Fall 2023 BR Classics campaign marked a pivotal return to Banana Republic's heritage, reintroducing its commitment to refined tailoring and premium craftsmanship. I led copy direction for the campaign, spotlighting timeless silhouettes — structured blazers, crisp shirting, elegant trenches — crafted from luxurious materials like fine wool, cashmere, and leather.

The collection paid homage to the brand's storied past while reestablishing Banana Republic's position in the modern luxury market, offering versatile pieces that resonated with contemporary style sensibilities. Classics anchored the brand's repositioning as a premium American retailer with both heritage and forward momentum.

Photography: ALEX NATAF. Video: JORDAN WALSH. Creative Direction: RYAN SPACEY. Art Director: NIKO DEBONO. Director of Creative: MELSSA LAUX. Editorial Director: STEVIE WILSON. Copy Direction: CAITLIN ABBER. Featuring: GABRIEL PITAN GARCIA, WANTING ZHAO, TERESA LOURENCO, STEPHANIE CAVALLI, JINO CHUN, BLAIR EDIE, LISA ASANA, MUSA JACKSON. Hair: TOMO JIDAI. Make Up: CHIHO OMAE. Style: JONNY LICHENSTEIN, LEXI CLAYBURN. Production: SHAKE PRODUCTIONS, HEATHER SANDEFRS, ROBERTO DA SOSA & DAKE GONZALEZ . Set Design: KATE STEIN. Casting: RICKY MICHAELS.

  • A woman with long dark hair sitting on the ground, wearing a white t-shirt, brown leather pants, and high heel boots. She has a tattoo on her left forearm and is looking into the camera with a neutral expression. The background is beige fabric.

  • A smiling person with curly hair covers part of their face with their hand, wearing a brown jacket, with text overlay reading 'The Classics Est. 1978'.

  • Black leather tote bag with a shoulder strap, displayed on a concrete pedestal against a brown textured background with white text reading 'BANANA REPUBLIC BR CLASSICS EST. 1978'.

  • A motivational quote about clothing and confidence, mentioning cotton shirts, trousers, jackets, and classic styles, with a beige background and black text.

  • Close-up of a woman with closed eyes, wearing a beige jacket, a chain bracelet, and gold hoop earrings, with a neutral background.