Banana Republic Home

An exclusive collection of globally inspired furnishings, accents, and art created by the world's most distinctive makers and artisans.

BR Home represented a critical step in Banana Republic’s journey to become a premium experiential lifestyle brand. As a natural extension of the brand’s legacy in the apparel business — driven by a commitment to exceptional quality, expressive personal style, and a sense of exploration — these categories allow BR to offer products for every aspect of their customers’ life and style.  

My team and I developed the positioning, brand voice, and messaging for all elements of the BR Home launch and day-to-day business, including catalogues, campaigns, website, product descriptions, product packaging, retail signage, guest service collateral, and more.

Creative Direction: BEN SEGAL. Editorial Director: STEVIE WILSON. Graphic Design: NANAKO YANO. Interior Design: NOA SANTOS. Copywriting: EMMA NELSON, CAITLIN ABBER, CAMILA OSORNO, JAMES ARNETT

As seen in Vogue, The Hollywood Reporter, WWD, and Homes and Gardens

Magazine titled "Come Home to the World" featuring a cozy cream-colored armchair with a decorative beaded necklace on the cover, placed on a cane chair with a shadow pattern, on a light-colored concrete floor.
Open magazine featuring interior decor, including a brown swivel chair and a large woven pendant lamp with tassels, alongside a white page with black text promoting a furniture collection.
Living room with two beige sofas, a wooden coffee table, a fireplace, large windows, and a large hanging light fixture, with text overlay describing a modern sanctuary design.
Open magazine featuring beaded chandeliers, close-up of a hand holding beads, and a cluster of beads, with text titled 'The Handmade Story' explaining African beaded craftsmanship.
Open interior design magazine with a beige living room sofa adorned with multi-colored pillows and a cream throw blanket, set against large windows showing a scenic landscape.
Open catalog featuring various modern coffee tables in different styles and finishes, with a section on the right explaining the design concept.
A minimalist living room with two white sofas, a wooden coffee table, hanging decorative black wire sculptures resembling abstract leaves or petals, potted plants, and natural light coming from a large window.