Stevie builds the voice, narrative and operating systems that let premium lifestyle brands scale without going generic. As Founder & Principal of Stevie Wilson Creative, she partners with founder-led fashion, beauty and wellness brands on positioning, messaging and brand systems. Previously she was Director of Global Editorial at Banana Republic in San Francisco, and held brand and editorial roles at lululemon, Aritzia, Article and Formula Fig. She is based in Vancouver and works across North America.

Stevie began her career as a historian. She studied at UBC with a focus on collective memory, then spent years uncovering hidden places and architecture as a columnist. She co-authored a book on Vancouver’s history and wrote and co-produced a documentary that later sold to television. The job hasn't changed much: find the story worth keeping, then make people care about it.