Stevie Wilson is a brand strategist and creative leader who has spent nearly two decades helping fashion, beauty, and wellness brands find their voice, sharpen their story, and build the systems to sustain it. She works at the intersection of narrative and infrastructure — where language meets operations, and brand becomes a compounding asset rather than a recurring cost.

Her work includes naming the Super Puff franchise at Aritzia — a campaign picked up by Vogue Paris, Elle, and WhoWhatWear — and refining Banana Republic's voice and narrative architecture as Director, Global Copy and Editorial during Gap Inc.'s global repositioning, contributing to +4% comp sales in Q4 FY2024. As Sr. Director, Brand Content at Formula Fig, she partnered directly with the CEO and VP stakeholders during a period of 40% YoY growth. Her current fractional work includes Commune, where her brand voice and content systems drove a +62% YoY conversion uplift and tripled monthly revenue — without paid acquisition.

With an early foundation in historiography and public history — and a career built from copywriter to creative director — Stevie brings both craft precision and strategic range to every engagement. She currently leads Stevie Wilson Creative, working with select brands on strategy, voice, and creative leadership.

For full-time hiring or consulting inquiries → hello@steviewilson.ca