A person with brown skin and short dark hair is posing with their back to the camera, holding a bottle of Commune body creme against their shoulder. The background is a clear blue sky.

Strategy and Editorial Director specializing in positioning, voice, and creative transformation for luxury, beauty, and wellness brands.

  • The word ARTZIA in stylized black and gray text with a minimalistic design.
  • Lululemon logo, a black and white stylized icon of a swan or goose, with the brand name 'lululemon' in lowercase letters.
  • Somerset Moss logo with black text on a white background.
  • Text reading 'FORMULA FIG' over a black background.
  • Black text saying 'BANANA REPUBLIC' on a white background.
  • A black rectangle with the text 'AROMATECH' in gray, capital letters, styled in modern font.
  • The word 'COCMTONE' written in stylized black font on a white background.
  • The word "ARTICLE" in large black capital letters with a period at the end, on a white background.

Services

Unsure of what you need? Book a complimentary consultation to discuss where I can add the most value to your brand.

  • Own the space only your brand can claim. Through rigorous whitespace research and market-orientation analysis, together we’ll uncover the differentiators and purpose that set you apart — then craft strategic messaging that amplifies them at every touchpoint.

    This isn’t about pretty prose for its own sake. It’s about a story engineered to move people. The result is a comprehensive verbal identity that attracts the right audience, resonates on a personal level, and sparks lasting loyalty.

    What’s included

    • Whitespace research & competitive mapping

    • Market-orientation analysis

    • Creative and Content audit/analysis

    • Storytelling pillars & messaging framework

  • We distill your brand’s personality into a clear, repeatable voice that anyone on your team can channel, from social captions to investor decks. Through voice archetyping, tone-of-voice workshops, and real-world copy audits, I codify the style, vocabulary, and rhythm that make your communications instantly recognizable — and impossible to copy.

    What you’ll get

    • Voice archetype & tone-ladder framework

    • Approved vocabulary, phrases, and key messaging patterns

    • Do/Don’t examples for common channels (web, email, social, ads)

    • Grammar, punctuation, and formatting standards (house style)

    • Cheat sheet + full PDF playbook for easy reference

  • Whether you're launching a new product, refreshing your website, or tightening up your pitch deck, I craft clear, compelling copy that captures attention and drives action—always rooted in your brand voice and strategic messaging.

    Already have a draft? I’ll refine it with precision editing that sharpens your story, aligns tone and structure, and ensures every word earns its place.

    What’s included

    • Web, campaign, product, long-form, and brand copywriting

    • Strategic editing and content refinement

    • Voice and tone alignment across all materials

    • Conversion-focused messaging for key touchpoints

    • Collaboration with design/dev teams to ensure seamless execution

    • Optional: content audits and rewrites of existing assets

  • I develop content strategies that align with your brand goals, resonate with your audience, and drive meaningful engagement across platforms. From thought leadership to social media, every piece of content ladders up to a clear narrative and business objective — so you're not just filling channels, you're building brand equity.

    Whether you're starting from scratch or evolving an existing ecosystem, I bring clarity, cohesion, and consistency to your content efforts, backed by insights and informed by your brand’s unique voice.

    What’s included

    • Content ecosystem audit & gap analysis

    • Audience segmentation & journey mapping

    • Channel strategy & content mix recommendations

    • Editorial calendar planning

    • Messaging themes & content pillars

    • Guidelines for voice, format, and publishing cadence

    • Optional: Team workflows, governance, and measurement frameworks

  • Scale your creative and brand operations with clarity, structure, and leadership. Through tailored executive consulting, I help senior leaders build high-performing creative and brand teams, from org planning and process design to mentorship and operational systems that drive real impact.

    Whether you're navigating growth, restructuring, or simply need a partner to bring order to creative chaos, I offer strategic guidance grounded in real-world leadership experience.

    What’s included

    • Creative operations assessment & optimization

    • Organizational design for creative + brand functions

    • Team management support & mentorship frameworks

    • Scalable tools, templates, and process playbooks

    • Cross-functional alignment between brand, marketing, and product

    • Executive-level partnership to help you lead with vision and efficiency

A woman with braided hair wearing a beige double-breasted blazer standing outdoors among tall grasses.

Selected Work

BANANA REPUBLIC

Six women dressed in black and white fashion standing in a line on a cracked concrete surface by the water, facing away from the camera, with a sunset or sunrise sky in the background.

BANANA REPUBLIC x PETER DO

Interior of a modern room with a large arched window, three hanging woven pendant lights, a round wooden table, and potted trees, overlooking a lush green outdoor landscape.

BANANA REPUBLIC HOME

A smiling woman holding a large cream-colored water bottle with black graphic design and the words 'NATURAL FURNATURE IS OURS' and 'COMMUNITY' written on it.

COMMUNE

The exterior of a skincare store called Formula Fig with large glass windows and neon signs, located at 107, offering immersive skincare experiences.

FORMULA FIG

BR CLASSICS

A woman wearing outdoor clothing poses with one arm raised against a clear blue sky.

LULULEMON x ROKSANDA

Celebratory poster for International Day of Yoga on June 21, 2019, with quote from Peace Coleman: 'Yoga taught me that one breath can save a life.'

LULULEMON INTL DAY OF YOGA

Person holding a small card with bold black and white text and the Lululemon logo against a blue sky with some clouds.

BE ALL IN

Promotional poster for Denim Forum featuring a woman in a denim outfit, with multiple images of women in jeans and text promoting denim fashion.

ARITZIA

A bowl of fresh oranges with green leaves on a wooden table, with sunlight casting shadows.

ARTICLE FURNITURE

Outdoor patio with black furniture, a wooden coffee table, and desert landscape in the background featuring mountains and rocks. Text overlay says "Enjoy the outdoors... with access to a fully stocked fridge. Be a little outdoorsy."

BE A LITTLE OUTDOORSY

Set of Aromatech essential oil bottles and packaging on mirrored surfaces with blue background

AROMATECH

Testimonials

  • "Love working with Stevie. Easy to communicate with, inspiring, and efficient. Everything you need for developing a brand."

    Sam Miles | Founder, Somerset Moss

  • “Stevie has a rare and valuable combination of skills: a solid strategic and creative messaging background and a natural knack for crafting and defining a well-developed brand voice. She is a mathematician when it comes to language and applies a thoughtfulness to her process ensuring it can be replicated by whoever handles it next. She is a force of positive energy and a mentor to writers at every level.”

    Emma Nelson | Editorial Lead, BR Home

  • “[Stevie’s] strategic creative work was always impressive, managing to combine creative storytelling with commercial business objectives. Her work on Article’s brand positioning was particularly important and led to increased clarification in both our creative and marketing.”

    Daniel Mew | Director of Marketing, Article