Be a Little Outdoorsy

To help Article lean into their brand promise of delightful design for every home, the marketing leadership team wanted to highlight that people can still enjoy the outdoors after a long winter season, even if they don’t consider themselves outdoorsy. We tapped the team at Mischief @ No Fixed Address to help us create a campaign that speaks honestly about how our customers could enjoy our beautiful modern furniture. The 30-second spots ran on social, Hulu, and a number of local TV broadcasters across Washington DC, Los Angeles, Seattle, and Boston in addition to OOH print ads.

Agency: Mischief @ No Fixed Address
Creative Direction (Client-Side): Paul Roelofs, Stevie Wilson, Dan O’Leary

Outdoor furniture on patio with desert landscape and mountains in the background, promoting a relaxing outdoor space, with text about outdoor furniture by article.com.
Three identical advertisements on a textured wall, showcasing outdoor furniture with desert mountain scenery in the background. The ads feature black chairs and a sofa arranged around a wooden table, with text promoting outdoor living and a fully stocked fridge, and a red banner at the bottom for a furniture shop.