lululemon x Roksanda

Strategically aligned to introduce lululemon to the more designer-fashion customer and generate press coverage, this collaboration built upon the success of previous athletic-high fashion crossovers.

Rooted in the contrast between function and fashion, the collection needed a campaign and treatment that helped showcase the lululemon brand in a whole new light. The collection itself was intended to be as beautiful as it was practical, combining Roksanda Ilinčić’s bold, signature shapes and lululemon’s technical sport innovations. Along with helping conceptualize the overall collaboration, I developed the campaign copy direction. The two collections garnered considerable attention from publications such as American Vogue and Harper’s Bazaar as well as many other digital media influencers.


Photography: ESTELLE HANINIA.  Creative Direction: KATIE BAMBRO. Art Director: TORA HYLANDS + RYAN SPACEY. Design: JANE KOO + RYAN SPACEY. Copy Direction: STEVIE WILSON. Featuring: TASHA TILBERG. Style: CLAIRE SEDDON.

A woman with a rolled yellow yoga mat on her back, dressed in colorful, flowing clothing, standing beside modern, abstract concrete architectural structures against a blue sky.
Close-up of a person wearing a flowing red-orange skirt with a teal long-sleeve top, standing indoors with a concrete wall. On the right, view through large round window showing a desert landscape with hills and a clear blue sky.
A woman wearing a mustard-colored waterproof jacket with blue sleeves, sitting against a wall, adjusting her jacket strap, promoting outdoor weather gear.
Set of clothing care instruction sheets in red, pink, and white with diagrams and text.
Open fashion catalog showing photos of models wearing colorful winter clothing, including jackets, coats, and pants, with the section labeled "Fall '19" and "Illuustration".
Red informational display about a face forward cape with labeled features including wind-resistant fabric, snap pocket, reflective dots, reflective cords, side snaps, and an adjustable cinch cord.
Left side: a gift box with a pink and red Lululemon packaging. Right side: a woman dressed in outdoor activewear adjusting her clothing outdoors.
Close-up of clothing and accessories, including a brown tag labeled 'lululemon' and a red tag labeled 'ROKSANDA,' with fabric and patterned straps; adjacent webpage showing women's athletic clothing from lululemon and Roksanda in a webstore.
Open magazine showing a fashion photo of a woman wearing a purple and yellow coat and sneakers, on a red background.
Photographs of models wearing designer fashion, with one photo featuring annotations in red ink explaining the clothing details and construction.