lululemon x Roksanda
Strategically aligned to introduce lululemon to the more designer-fashion customer and generate press coverage, this collaboration built upon the success of previous athletic-high fashion crossovers.
Rooted in the contrast between function and fashion, the collection needed a campaign and treatment that helped showcase the lululemon brand in a whole new light. The collection itself was intended to be as beautiful as it was practical, combining Roksanda Ilinčić’s bold, signature shapes and lululemon’s technical sport innovations. Along with helping conceptualize the overall collaboration, I developed the campaign copy direction. The two collections garnered considerable attention from publications such as American Vogue and Harper’s Bazaar as well as many other digital media influencers.
Copy Director: Stevie Wilson
Creative Director: Remi Paringaux
Art Director: Katie Bambo
Design: Tora Hylands, Jane Koo, Janine Merkl, Ryan Spacey
Campaign Photographer: Estelle Hanania
Lookbook Photographer: Thompson Chan
PRESS:
Vogue: ‘Function Meets High Fashion in Roksanda Ilincic’s New Collaboration With Lululemon’
Harper’s Bazaar UK: ‘Roksanda brings her signature colour and sculptural shapes to sportswear for the first time’
Fast Company: ‘Lululemon’s shapeshifting puffer transforms into 26 different coats’
Elle UK: ‘Roksanda has designed a 17-piece collection with lululemon and we want it all’
Refinery 29: ‘You’ll want to wear Roksanda x lululemon in & out of the gym’