International Day of Yoga

For IDY 2019, lululemon wanted to find a way to share the power of yoga with their global collective. The truth is that yoga can be life-changing — but it’s also perceived as niche and elitist.

So, to shift perception around the physical and philosophical practices of yoga, we asked some incredible people (who aren’t just into leggings, green juice, and gemstones) to share their stories.

Copy Director: Stevie Wilson
Creative Director: Pat Young
Art Director: Katie Bambo
Design: Tora Hylands, Jane Koo, Ryan Spacey
Campaign Photographer: Jono Lawley