Services

Own the space only your brand can claim. Through rigorous whitespace research and market-orientation analysis, together we’ll uncover the differentiators and purpose that set you apart — then craft strategic messaging that amplifies them at every touchpoint.

This isn’t about pretty prose for its own sake. It’s about a story engineered to move people. The result is a comprehensive verbal identity that attracts the right audience, resonates on a personal level, and sparks lasting loyalty.

What’s included

• Whitespace research & competitive mapping

• Market-orientation analysis

• Creative and Content audit/analysis

• Storytelling pillars & messaging framework

We distill your brand’s personality into a clear, repeatable voice that anyone on your team can channel, from social captions to investor decks. Through voice archetyping, tone-of-voice workshops, and real-world copy audits, I codify the style, vocabulary, and rhythm that make your communications instantly recognizable — and impossible to copy.

What you’ll get

• Voice archetype & tone-ladder framework

• Approved vocabulary, phrases, and key messaging patterns

• Do/Don’t examples for common channels (web, email, social, ads)

• Grammar, punctuation, and formatting standards (house style)

• Cheat sheet + full PDF playbook for easy reference

Whether you're launching a new product, refreshing your website, or tightening up your pitch deck, I craft clear, compelling copy that captures attention and drives action—always rooted in your brand voice and strategic messaging.

Already have a draft? I’ll refine it with precision editing that sharpens your story, aligns tone and structure, and ensures every word earns its place.

What’s included

• Web, campaign, product, long-form, and brand copywriting

• Strategic editing and content refinement

• Voice and tone alignment across all materials

• Conversion-focused messaging for key touchpoints

• Collaboration with design/dev teams to ensure seamless execution

• Optional: content audits and rewrites of existing assets

I develop content strategies that align with your brand goals, resonate with your audience, and drive meaningful engagement across platforms. From thought leadership to social media, every piece of content ladders up to a clear narrative and business objective — so you're not just filling channels, you're building brand equity.

Whether you're starting from scratch or evolving an existing ecosystem, I bring clarity, cohesion, and consistency to your content efforts, backed by insights and informed by your brand’s unique voice.

What’s included

• Content ecosystem audit & gap analysis

• Audience segmentation & journey mapping

• Channel strategy & content mix recommendations

• Editorial calendar planning

• Messaging themes & content pillars

• Guidelines for voice, format, and publishing cadence

• Optional: Team workflows, governance, and measurement frameworks

Scale your creative and brand operations with clarity, structure, and leadership. Through tailored executive consulting,Ie help senior leaders build high-performing creative and brand teams, from org planning and process design to mentorship and operational systems that drive real impact.

Whether you're navigating growth, restructuring, or simply need a partner to bring order to creative chaos, I offer strategic guidance grounded in real-world leadership experience.

What’s included

• Creative operations assessment & optimization

• Organizational design for creative + brand functions

• Team management support & mentorship frameworks

• Scalable tools, templates, and process playbooks

• Cross-functional alignment between brand, marketing, and product

• Executive-level partnership to help you lead with vision and efficiency