epi.logic

epi.logic is clinical skincare founded by Dr. Chaneve Jeanniton, a practicing surgeon. Medical-grade formulas, melanin-literate by design. I lead the brand's content and editorial strategy and partner with Chaneve on brand direction, working closely with her social and creative teams.

My focus is the narrative. I plan the marketing content, write the copy, and set the editorial voice that carries clinical authority to the customer without losing them in it. The brand is built on real expertise. My job is making that expertise land: a customer-first story across email, social, and site, told with one point of view. Precision skincare, made to be understood.

Brand & Content Strategy: STEVIE WILSON. Founder: DR. CHANEVE JEANNITON.